Feedback on Digipak Designs

In order to decide on which digipak to use as my final design, I asked members of my target audience what they thought was the best digipak design. I did this through handing them sheets displaying each of my three designs, asking them to comment on aspects they liked and disliked, and then putting a tick next to the design they liked the most.

This person picked the second design on the page. They said they liked the image of the concrete as the background for the top left panel. They also said they liked the colours used.

This person also picked the second design on the page. They commented on the font as a key feature of its appeal, confirming my own opinion, perhaps, that it was the most appropriate font to use, given the genre. Additionally, they said the font on the third deign on the page, most notably on the top middle panel was too bright, and not particularly aesthetically appealing. They also said they disliked the first design on the page as they considered it too bleak, and boring, also.

This person was another who chose the second design on the page. Their main reason for their choice was that they liked the fact that every panel was a different colour.

Another person who chose the second design on the page as their favourite did so because they liked the editing of the pictures more, as well as the way the image used as the background for the top left panel was reflective of the band's name.

This person said the first design on the page was their favourite. They said, in the first design, the colours - or, indeed, absence of 'colour' - blend a lot better with the concrete image.

This person, also, liked the first design the most. They liked the off-white font colour - a colour which seems to be prevalent in the indie genre, at current, something I learnt when I researched band websites and digipaks. They also said they liked how the black and white colour scheme gave it a 'vintage look'.

Another person who liked the first design most said this was because they thought the others were too bright, and, in fact, the darkness of the first design was more appropriate for the genre.





This person, however, liked the brightness of the third design, claiming that the text was also clearer. They said they preferred both of the coloured designs to the black and white one, as, on the front cover, the picture and text contrast greater against the background, creating greater clarity.



This person liked the second design on the page the most. They said they preferred the title font, and that the bottom middle panel offered the best compromise, in terms of brightness. They said they liked the first design on the page, however, they thought it might be slightly too 'dark'. They also thought the third design on the page was too bright, and that the font colour on the top middle panel stood out too much from the background

This graph I compiled, based on my results, shows that the second design is the most popular amongst my target audience. Therefore, it is my final design. However, depending on additional feedback I receive at my focus group, I may still alter it slightly.