Evaluation

The above video is the evaluation of my project.

Final Website

This is the link to my now finished band website http://www.wix.com/luke_ah/a2media

Final Digipak

This is my final digipak design. I addressed the audience feedback from my focus group by making it slightly brighter, as well as reducing the contrast between the different panels and therefore addressing the audience feedback, as the panels blend together better.

Focus Group - Website Feedback

 



Above are all of the completed questionnaires from my focus group participants on my website.

Every single respondent said that they liked the simplicity of the layout and that it was easy to navigate. The music toolbar, the fact that the video is displayed on the home screen, and the general information available were also identified as positives.

The only significant criticism amongst the responses was that the website needed to be more lively. 43% of the respondents said that, actually, nothing was missing from the website. However, of the people that did, the main thing they identified was the lack of pictures. This could also make the website more lively, addressing another concern raised.



Focus Group - Digipak Feedback

 

Above are all of the completed questionnaires from my focus group participants on my digipak.

A positive I can take from the responses is that 57% of the respondents said they liked the way the photographs were different, but still worked well with each other. Additionally, 57% of the respondents said there was nothing they disliked about the dfigipak.

Contrary to the general consensus that the photographs worked well together, 29% of respondents deemed the different panels to be too contrasting, so I may adjust the panels slightly so that they blend together better. Furthermore, one respondent said they thought the digipak was too dark. However, as that one respondent represents a low percentage of the target audience members who participated, I'm not going to consider making drastic changes to the brightness; but, I may make it slightly brighter if it addresses the problem of the different panels being too highly contrasting.

Focus Group - Music Video Feedback



Above are all of the completed questionnaires from my focus group participants on my music video.

A clear positive I can take from my focus group is that my target audience liked the black and white effect and thought it was fitting -  the average score came back as 4.22 out of 5 for how appropriate they found the black and white effect. Aditionally, all of the participants agreed that the editing matched well with the music.

However, a few people complained about the jittering and said that, perhaps, I should use more static camera shots. Although this may prove difficult, given where and the way in which I am filming, I will try to address this problem. so my final cut looks better.



The North and South Divide

Within the indie genre, there is somewhat of a divide between bands and artists from the north and bands and artists from the south.

Bands from the north tend to still adhere to early conventions of the genre; they have a clearly confident manner and often embody the working-class.

In this picture of Oasis, the assured masculine poses convey confidence, almost 'swagger'. The sunglasses, traditionally fitting jeans, and the thumbs inserted into the front pockets of the jeans accentuate their masculinity.

In this picture, the working-class roots of the band are signified by the setting; large, monolithic buildings tower over them in the background and the sky is a murky grey. Additionally, the fact it is black and white adds to the murky working-class feel.

In this picture, black and white is again used to accentuate the tall buildings and crowded city area behind them as part of their working-class surroundings. Ian Brown's pose displays his confidence and 'swagger' - he is leaning towards the camera and looking directly into it, suggesting he is confrontational, again conveying the working-class roots of the band.

However, bands from the south tend to be considerably less masculine; characterised, instead, by fragility and artistry.

In this picture of The Horrors, the setting and colours are very natural and romantic, conveying a sense of artistry. Furthermore, although most of the band members are looking towards the camera, their gazes and body language signify awkwardness.

This picture of Bombay Bicycle Club is in black and white. But, instead of signifying working-class roots, it signifies melancholia. This is because the gazes of the band members are rather pensive, slightly glum, and aimed away from the camera. This again helps to establish an awkwardness, as well the stereotype of 'indie' people as 'outsiders'.