Saturday, 10 September 2011

History of the Music Video

One of the most significant music videos ever made is Queen's Bohemian Rhapsody. Although it usually just aired bands and artists performing live, Top of the Pops aired the music video for the song, and, subsequently, made it hugely famous.

The song was not a huge commercial success before the video was aired - it was arguably too lengthy to be a commercially successful song. However, the music video proved to be a successful tool in promoting the song.

The launch of MTV in 1981 was another significant development for the music video - its original output consisting of solely music videos.



. Over time, the actual channel MTV has become more known for reality television, however, sub-channels - such as MTV Rocks and MTV Dance - focus on particular genres and play music videos almost all of the day long. These sub-channels are arguably more useful for broadcasting music videos, as they target the desired target audiences more effectively.

MTV Rocks is one of the channels that broadcasts music videos within my genre (indie). However, arguably the main channel that does so is NME.

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