Design 1
I used a plain and bold font on my digipak, as this is common amongst almost all artists within my genre. I used images of concrete as, not only do they tie in with the name of my band, they also look unclean, raw, and natural, and therefore tie in with the conventions of the genre. I highlighted the importance of the instruments, and, therefore, the music in my genre, through the CD panels. The gazes of the band members on the front cover are all away from the camera, suggesting they are pensive, as well as being 'outsiders'. Their slightly hunched backs and general body language convey an awkwardness that has come to be associated with the indie genre, particularly southern English indie bands.
Design 2
I changed the font for this design; however, I still kept to the plain and bold style. I changed the concrete background on one of the panels to plain black, and some of the font colours from light grey to white. I also brightened up the colour of the CD holding panel. In summary, it is more eye-catching than the first design, being slightly more bright and vivid; however, it could be perceived as compromising the melancholic feel slightly.
Design 3
The third design again features a plain font, this time in an off-white colour, so it blends in well with the black and white panels. The black and white accentuates the melancholic feel of the music; however, it could potentially be construed as too 'dark'.



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